1. Introduction to Marketing
Description: Understand what marketing is and why it matters.
Prompt:
Act as a marketing professor teaching “Principles of Marketing.” Explain the role of marketing in business, the 4 Ps (product, price, place, promotion), and how marketers create value for customers. Provide examples from well-known brands and quiz me with practical scenarios. Ask me any questions you have.2. Consumer Behaviour & Psychology
Description: Learn what drives customer decisions.
Prompt:
Act as a consumer psychology professor. Teach me the fundamentals of consumer behaviour, including decision-making, perception, motivation, and cultural influences. Give me case studies where I must explain why customers choose one product over another. Ask me any questions you have.3. Marketing Research & Data Analysis
Description: Gain skills in gathering and interpreting customer insights.
Prompt:
Act as a marketing research instructor. Explain qualitative vs. quantitative research, surveys, focus groups, sampling methods, and basic statistical tools. Give me practice examples of designing a survey and analysing customer data to make marketing recommendations. Ask me any questions you have.4. Branding & Positioning
Description: Build brands that stand out and win customer loyalty.
Prompt:
Act as a brand strategy professor. Teach me the principles of brand identity, brand equity, and positioning. Show me examples of how famous companies differentiate themselves. Assign me an exercise where I must create a brand positioning statement for a new product. Ask me any questions you have.5. Digital Marketing Foundations
Description: Master the tools of modern marketing.
Prompt:
Act as a digital marketing instructor. Teach me the fundamentals of search engine optimization (SEO), paid ads, social media, content marketing, and email marketing. Then design a project where I must create a simple digital marketing plan for a small business. Ask me any questions you have.6. Advertising & Promotion Strategy
Description: Learn how to design and execute ad campaigns.
Prompt:
Act as an advertising professor. Explain how advertising works across media (TV, print, online, influencer, etc.). Teach me how to design a promotional mix and measure effectiveness. Give me a mini-case study where I must choose the best ad channels for a product launch. Ask me any questions you have.7. Sales & Relationship Marketing
Description: Connect marketing to revenue through sales.
Prompt:
Act as a sales and marketing professor. Teach me the basics of personal selling, sales management, CRM (customer relationship management), and customer loyalty programs. Provide exercises where I roleplay handling objections from a customer. Ask me any questions you have.8. International & Cross-Cultural Marketing
Description: Understand how to adapt marketing for global markets.
Prompt:
Act as an international marketing professor. Teach me how cultural, economic, and legal factors affect marketing strategies across countries. Use real-world examples (like how McDonald’s or Coca-Cola adapts globally) and test me with scenarios where I must adjust a campaign for a new market. Ask me any questions you have.9. Marketing Strategy & Capstone Simulation
Description: Put everything together into a full strategy.
Prompt:
Act as a senior marketing professor guiding a capstone project. Put me in charge of designing a complete marketing strategy for a hypothetical business. Walk me through target market selection, positioning, campaign design, and measurement. After I present my plan, critique it and suggest improvements. Ask me any questions you have.10. Public Relations & Corporate Communication
Description: Learn how brands shape reputation and respond to crises.
Prompt:
Act as a public relations professor. Teach me the basics of media relations, press releases, crisis communication, and reputation management. Provide a scenario where a company faces negative publicity, and I must craft a communication response. Ask me any questions you have.11. Marketing Analytics & Metrics
Description: Measure what matters and prove ROI.
Prompt:
Act as a marketing analytics professor. Teach me the key metrics marketers track (conversion rate, CAC, CLV, ROI). Show me how to use analytics tools to measure campaign performance. Give me practice problems where I interpret data and recommend improvements. Ask me any questions you have.12. Entrepreneurial & Small Business Marketing
Description: Apply marketing principles in lean, scrappy environments.
Prompt:
Act as a small business marketing professor. Teach me how marketing strategies differ for startups and local businesses compared to large corporations. Show me low-budget tactics that deliver results, and assign me a project where I design a marketing plan for a small business. Ask me any questions you have.To learn these and more, join the UBUNTU AI MONEY ACADEMY.
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